Project Description

VZ brand design

VZ bath & body is a cosmetic company, growing in both national and regional markets.
Verónica Zuberbuhler requirement was a rebranding that standardized her diversified products. The client look for a new minimalistic aesthetics to support the opening of new sale points on Argentinean malls.
VZ requested a logo with a high versatility allowing applications on multiple surfaces, sizes and colors.
VZ LOGO VERSATILITY ON DIFFERENT SURFACES, SIZES AND COLORS.
The simplicity and lightness of the new brand matches the design chosen for the stores. VZ sales bath and relax products along with six different beauty and body care lines.
Verónica Zuberbuhler and VZ: before and after.
We started with three design approaches. The client participated actively in the process. After a converging in one of the proposals according to focus groups results, we developed the brand guidelines and applications that successfully accompanied the company’s growth.