Jessica Kessel: the art of shoe design
Jessica Kessel conceives a pair of shoes as wearable piece of art. Her sophisticated use of color and geometry touches women hearts reaching fans from all over the world. No need to read Freud to know that shoes are objects of devotion and fetishism. That’s why the social networks are so important for the brand. Its followers are not just customers but women that create intimate connections through their passion. This is what we have in mind when we design an Instagram image, a Facebook ad or a tailored e-mail campaign.